Denny's, that's right, Denny's has bought the rights to sell second breakfast to tie into the release of the Hobbit. Starting nov. 6, you too can purchase a Bilbo berry shake, Hobbit slam, Gandalf gobbler sandwich, or the mysterious Lonely Mountain Treasure. (among other sure to be unhealthy options)
I know the inner geek in you all will be lining up so buy your antacids in bulk now.